Cabana Media Is A Leader In Out of Home Advertising & Integrated Marketing Solutions.
COMPANY OVERVIEW
Cabana Media is a leader in Out-of-Home advertising and integrated marketing solutions. With 78,000 street poles nationwide, Cabana Media Group is the 2nd largest Out of Home Media Owner in South Africa, in terms of inventory available. We are specialists in Street Pole Advertising and manage over 92% of all Street Pole Advertising in the country. The Cabana Group product offering is designed to provide the highest exposure at the most costeffective price and enjoys one of the highest recalls out of all Out-of-Home media.
Cabana Media Group dominates the Out-of-Home market in targeted messaging and brand storytelling.
■Founded in 2008 by CEO Bongimpilo Sibiya, Cabana Media Group has grown rapidly to
become a successful TBL (Triple bottom line) business and South Africa’s No 1 enabler of SMMEs in the Out-of-Home market. Cabana Media always had an ethos of business driving Community Development and the Upliftment of Small Business.
■Today, Cabana Media has over 3,000 advertisers ranging from blue chip
companies to SMMEs.
■Cabana Media has over the last two decades been an intricate part of the communities that they operate in through their Adopt-a-Project philosophy and initiatives :
■ Cabana Media Adopt-a-Light was the conduit that helped in the electrification of Ethekwini and Soweto at the turn of the century.
Cabana Media Adopt-a-Club saw the formation of the Youth Development Initiative that has taught over 960 young South Africans to swim and through the sport of canoeing taught them the life skills to succeed. The feature film “Amayeza” bears testament to this amazing initiative.
Cabana Media Adopt-a-Project. Through adopting the waste pickers in order to ensure that they could earn a minimum wage and that their efforts are scalable; WastePreneurs was launched. Cabana Media WastePreneurs. Transforming Recycling – Empowering People.
Adopt-a-River an environmental hands-on initiative. Facilitating partnerships between corporate, government and community role players for the benefit of our waterways in South Africa.
These initiatives have significantly enhanced lives, given dignity, upskilled the disenfranchised and protected our environment.